Inception

From Idea to Iconic – We Build Brands.

Who is it for & Why?

Creating a brand from scratch requires a clear vision, strategic planning, and compelling storytelling. BlueBerrie Brands' Branding Inception Plan is designed for startups, entrepreneurs, and businesses looking to establish a strong, modern, and market-ready brand. If you're launching a new business or rebranding for a fresh start, this is the ultimate blueprint for success.

We handle everything from brand naming to visual identity, website development to packaging, social media to market entry strategies. Our 90-day structured approach ensures your brand is not just designed but built for impact, recognition, and long-term success.

What We Deliver in 90 Days
(Step-by-Step Plan)

Brand Naming &
Identity

Conducting thorough research to finalize a unique, memorable brand name that resonates with your audience and aligns with your business vision.

Logo & Visual
Identity

Designing a modern, timeless logo along with a cohesive brand identity, including typography, color palettes, and brand guidelines for consistency.

Packaging & Collateral Design

Develop packaging, business cards, and marketing materials to strengthen and create a premium brand presence.

Website Development & Digital Setup

Building a professional, responsive website with SEO optimization and an engaging user experience to establish your digital authority.

Social Media Strategy & Content

Setting up social media profiles, designing branded templates, and creating an effective content strategy to build awareness and engagement.

Brand Launch & Market Activation

Executing a strategic brand launch with PR, influencer collaborations, paid marketing, and activation campaigns to ensure strong market entry.

Few Places Where We Have Worked

Disclaimer

We are currently in the process of attaining approval from our clientele before we can directly use their names in our website and collaterals.

For this purpose, we are only showcasing the work, our consultants have done and how that has worked in the past. Hence the use of AI generated Images.

Multi Brand Cloud Kitchen

Brand & Logo Genesis –

Building Identities from Flavours

Challenge Statement:

The client had a vision—five distinct food brands under one cloud kitchen. But none of the names or identities existed. We had to name each brand, build its personality, and design logos that looked individual but lived well under one unified story.

Strategy Execution:

We immersed ourselves in each cuisine vertical. From comfort meals in a box to soul-soothing regional thalis and high-voltage biryanis, every brand’s name was derived from emotion, nostalgia, and relevance. We crafted "GharKa", “ThaliTales”, “FullTandoor”, “Box’dUp” and “RasamRush”—each backed by a unique logo story. GharKa had a cozy, minimal typeface; RasamRush had playful spice motifs; and FullTandoor radiated flame and aroma. All logos were built with a subtle shared geometry, allowing cohesion across the master brand while allowing each one to own its space on packaging and app listings.

Why Should You Trust Us?

End-to-End Expertise

We don’t just design logos; we build brands with a holistic, 360° approach covering everything from strategy to execution.

Proven Track Record

With a history of transforming brands across industries, we understand what works and how to make your business stand out.

Data-Driven & Trend-Forward

Our team blends deep market research with cutting-edge design trends, ensuring your brand is not just aesthetically appealing but also commercially effective.

90-Day Brand Evolution

In just three months, we guarantee a complete transformation that puts your business on a higher level of recognition and success.